An open letter to Dunkin Donuts

Dear Dunkin Donuts,

I remember as a young girl growing up in Orange County, CA there was a Dunkin Donuts at Harbor & Warner. My sister and I would sometimes go there to get a donut. She denies this, but I remember. Once we got a dozen (you can guess our parents were out of town), and the dog ate one. We all loved Dunkin Donuts! Especially that one with the chocolate cream filling. Delish!

Sadly due probably to the flagging economy and the rise of Starbucks, Dunkin Donuts pulled out of California in the 1990s, and that old Dunkin Donuts shop was turned into a video rental/Chinese food store. It had a drive up window and I wonder if that facilitated video rentals. But, I digress.

WHY ARE YOU ADVERTISING HERE???

Per your website, the closest Dunkin Donuts to my zip code is in Las Vegas, NV. I’m not driving to Vegas for a donut people, and your coffee is just coffee. Heck, I don’t even drive to Vegas to see Love, which I really want to see, or to gamble, and I love me some blackjack, or even just to enjoy the food and the shows and the casinos and all the wacky people walking the streets. Hm, digressing again, sorry.

Please open a store in Southern California, prefereably Orange County, maybe even in Irvine hint hint, or, quit your advertising here until you do. I understand the concept of driving demand through advertising. I remember the Krispy Kreme frenzy. I remember driving 40 miles to La Habra for a Krispy Kreme donut with my friend Sarah in the middle of the night. I get it! But you have no stores here so driving demand while offering no pay off really just pisses us off. Nothing like rubbing it in to make us want some donuts, right? Yep, great marketing idea!

America might run on Dunkin, but out here in the wild and uncivilized west we’re still running on independent donut shops, Starbucks and Peet’s coffee.

Rant over. Love,

Me

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3 thoughts on “An open letter to Dunkin Donuts

  1. Don’t deiny going to Dunkin’ Donuts. I wonder why they advertise here. No way am I going to Vegas for a donut! There is a place around the corner that works just fine. It’s called Donuts.

  2. I didn’t even realize that Dunkin Donuts had deserted California!

    Once I was on a road trip with two girlfriends from Chicago down to the southern tip of Illinois and we were looking for a Krispy Kreme the whole way. We kept stopping in little towns and describing the sign outside that says “HOT NOW HOT NOW HOT NOW.” Never found one, though.

  3. There used to be a donut shop on Beach Blvd. called the Donuttery – PaPa’s favorite place. Don’t know if it is still there. Check phone book and try them. Yum yum.

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